Serving Different Types of Customers

Serving Different Types of Customers

Accepting and understanding the fact that people are different, and therefore need to be treated differently, is integral to the success of building any relationship. Senior vice president, manager, supervisor, or an employee, the key to building successful relationships with customers depends on the employee’s ability to identify the differences in people and then treat them accordingly.

This session will help participants identify different behavioral styles of customers, isolate their own preferred style, and learn how to communicate appropriately with each customer’s behavioral pattern. Once they learn to deal appropriately with different behavioral styles, they will find it easier to establish trust, credibility, and rapport with their customers.

We typically begin our training programs with a thorough assessment through interviews with managers, supervisors, and employees. This helps us gain an “inside look” at the opportunities and challenges your organization faces. We then process that information to develop a customized program tailored to meet your needs. Our experienced trainers spend as much time researching your organization and tailoring the program to your specific needs as they do presenting the course.



  • Assess participant’s dominant behavioral style using the Strengths Deployment Inventory (SDI)
  • Outline the strengths of the participant’s preferred behavioral style and the challenges they may face when overusing it
  • Recognize the characteristics of other communication styles and develop action plans to work effectively with people who prefer to communicate using a different style


Key Topics:

  • Understanding the characteristics, strengths, and weaknesses of different behavioral styles
  • Utilizing techniques to effectively deal with different types of customers
  • Adapting participant’s own communication style
  • Building relationships on the foundation of trust, credibility, and honesty
  • Using the information gained in this seminar to build stronger relationships with your customers
  • Action Plans — What will I do differently to communicate even more effectively?

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The Manager's Toolkit

The Manager's Toolkit is the one stop action planning website for becoming an even stronger, more effective leader. Managers will read recommendations, related articles, suggested actions, and watch informative videos that will guide them through improving their leadership skills.

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