Real Estate Sales Professionals

Negotiation Training for Real Estate Sales Professionals

This program has been specifically designed for any real estate professional who is responsible for creating a sales transaction that maximizes the goals of all counterparts.

Program Goal

To provide participants with the skills and tools to successfully negotiate sales and contracts, and build life-long relationships with customers or clients where all counterparts feel their needs and goals have been met.

Key Topics:

  • Characteristics of great negotiators
  • Three critical factors in creating a win-win outcome
  • The four most important behavioral skills
  • Why preparation is the key to success
  • The role of questions in uncovering the implicit and explicit needs of your client
  • Effective listening – demonstrating you really care about your client
  • Power – ten different types of power to gain or maintain leverage in negotiations
  • Trust – why some clients buy from or partner with another sales person who has an inferior product or service and may even be more expensive
  • Nonverbal communication – why it makes the sale
  • 40 customized tactics to help real estate sales professionals sell more, develop better deals and build life-long relationships with clients.
  • How to effectively counter the most common strategies used against real estate professionals
  • The best way to deal with a “shark” and other unethical negotiators
  • Three customized case studies allowing you to put into practice what you’ve learned

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